Amy Davies Pereira is a successful Instagrammer, interior lifestyle blogger and content creator, residing in East London. Most of us will know Amy as the founder of the popular hashtag competition #myhousethismonth, and from her personal interiors journey, documented on her Instagram account @littlehouseinlondon. Her victorian home is packed full of beautiful accessories, fresh flowers and colour, and since starting her account in the summer of 2016, she has amassed over 50,000 loyal followers. Let’s find out more about her…
Hi, I’m Amy and I live in a Victorian terraced house in London with my husband, two children and two cats.
I’m a graphic designer by trade and worked as the Art Director for S Magazine (Sunday Express) for 10 years. I’ve also worked on such titles as Stella Magazine, Ikea Room Magazine and Good Housekeeping, to name a few! I loved my career as an Art Director and art directed many interiors and celebrity photo-shoots over the years, working with some great photographers and stylists.
Interiors has always been a huge my passion of mine and after I had bored my friends to death with photos of my home on my personal account, I started up @littlehouseinlondon as an outlet for my continued passion. I never dreamt that what started out as a hobby would turn into a new career. I’m still amazed that a year and a half later I have over 50 thousand followers and that I am now making a living from blogging. I am truly humbled by this every day.
I absolutely love being part of the interiors community. After starting my Instagram account, I realised pretty quickly that there were other like-minded interior obsessives out there too, all keen to share little snippets of their homes. It didn’t take long before I started making some great friends, many of whom I’ve met in real life at events and gatherings.
We will have lived in our little Victorian terrace 19 years this summer. It was the second house we viewed and I fell in love with the bones of this house as soon as I walked in the door. It’s east facing and the light is so unusual and pretty in all the rooms as it passes over the house through the day. I’m all about first impressions, and this house just had me sold at the vintage style front door!
The house was a bit of a mess when we moved in, but it was liveable. The first room we decorated was the lounge, so we had one nice room to chill in whilst all the other work was taking place. We worked through the house slowly and have since added a small kitchen extension and a loft conversion, adding both value and space at the same time.
I’d say my interiors style is quite eclectic – I love vintage pieces and the mix of old and new.
I’ve been a bit braver with colour lately and am enjoying incorporating more into my furnishings. I’m drawn to anything nature inspired too. I’ve gone for Cole & Son ‘Woods and Pears’ wallpaper in my lounge and I love the way it gives depth to the feature wall. I also have a penchant for bees, I’ve picked up several bee themed objects over the last year.
My lounge is my favourite room, it’s so cosy. The corner with all the bee cushions is a such a lovely space to relax in. I’ve collected quite a few sheepskins now, and I love to snuggle my feet into one and chill there with a cuppa and a good book.
I have a few projects up my sleeve this year. I’m having plantation shutters fitted in my bay window in the lounge as I write this. I’m so excited about this project, as I’ve lusted after them for some time.
Then a new sofa is on the agenda, and I will shop for this with my whole family, as comfort as well as style is really important to me. After that, it’s all systems go with choosing a wallpaper for our loft bedroom. I’ve actually been considering a mural – I want something restful yet striking, so the hunt is on! We’ve got lots of jobs on the to-do for this summer. We’re going to make some changes in the garden, starting with a new decking area. I count our outside space as a room, we spend so much time in it in the summer. My husband is a keen gardener and he’s very proud of our little London garden.
The Instagram hashtag competition started as a bit of fun, suggesting daily prompts to give people themes of what to post each day. I still can’t believe that #myhousethismonth is so successful, with nearly 350k tags on the hashtag and it’s own account @myhousethismonth. I run it with @__itslucy__ and it keeps us very busy! But we both enjoy it so much. It’s a great way for people to engage with others and it’s become a lovely little community. We choose a picture to share daily, so it’s also great exposure for people. It’s been running well over a year now, so there have been lots of happy winners.
I ponder over its success a lot and I get asked the question often. It’s a difficult one to pin down, but I’d say the prizes gave it a real edge when it first started. There were other monthly challenges around, but none with a prize. But also, many say it’s not all about the reward, they love having a prompt to follow, it gives them a focus and an opportunity to get creative. I’m truly honoured to host it, and I’m thrilled that it’s so well loved.
I’ve discovered many amazing small businesses through the hashtag. I’m a true advocate for shopping small and have many items in my home from independent online shops. Many have co-hosted and offered prizes for the hashtag. The first ever prize was a bespoke neon light from @light_up_north, which now sits in the home of winner Theresa Gromski. I’m lucky enough to own an amazing sheepskin dressing table stool from @baastool, another fabulous indie business, who make the most amazing sheepskin covered stools in an array of colours and designs. One of my bee cushions is from @lovetuppence, another past co-host and small business who has also made the pom pom velvet shades for my bedside tables.
I love blogging and am inspired by so many things. Instagram inspires me daily. I love peeking into people homes, seeing how they choose to decorate them. From dark and moody wall colours to light and airy Scandinavian themed spaces, I just adore seeing how others choose to create the perfect space. I read lots of Interior magazines too, Living Etc is my favourite read. I was actually featured in Your Home Magazine last March and they chose my picture for the cover. The piece was about how I revamped my living room and how I’d started to embrace colour.
My blog can be found at littlehouseinlondon.com.
I write about interiors and lifestyle. It’s mainly interiors based, ranging from room revamps to colour crushes. I’ve also started a travel section which has proved very popular. My blog was nominated for an Amara Blog Award last summer and I reached the final. It was amazing to attend the award ceremony and see my name up there on the screen. I felt so proud, and all the support I received from fellow bloggers and my followers was incredible.
Three things that really make a house a home? Both comfort and cosiness are high up on the list for me – I believe a house should feel lived in and enjoyed as such. I think your home should be a reflection of who you are, little things collected from holidays or framed art you’ve all chosen together can add really personalise a space. I really think our little home is just perfect for us and we all love being in it together so much. Our little house in London truly is a happy home.